The Hague - Design and Government

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The Government is an important

commissioner for the creative sector in the field of public design, architecture and visual communication. Public squares, bridges, parks, housing of governmental organizations, the police identity and the design of political campaigns are examples of projects 'Designed for the Government'. On this page we show projects designed for the Dutch Government (the state, ministries, provinces and municipalities) and government services (such as the Belasting-
dienst, the Nederlandsche Bank and till 1989 the Dutch PTT). 

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We invite designers and architects

to send in projects to info@designdenhaag.eu which are commissioned by the Dutch Government. Look here for the requirements in Dutch or in English.

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WZI Eindhoven, 2003

Client: City Council of Eindhoven
Design: Jeanne Dekkers Architectuur
www.jeannedekkers.nl

The office is part of Coenen´s masterplan for the Smalle Haven area and connects the various components of the plan visually and structurally.
A partly roofed outdoor space is the heart of the building and serves as an entrance vestibule. The exterior, with its vertical bond brick façade, is simple and robust. The interior is organized by two main voids and provides flexible working spaces.

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Interior office building Utrecht, 2010

Client: Dutch government accommodation department
Design: Jeanne Dekkers Architectuur
www.jeannedekkers.nl

The interior design for the Belastingdienst consists of flexible working places, office facilities and a restaurant. In the light, spacious floors of the existing building an 'urban' landscape was designed with streets, alleys, parks and squares offering a diversity of spaces that allow a wide range of activities. Characteristic furniture and colours give identity to the different floors and clusters.

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Care Cluster Oosterheem, 2007

Client: Council of Zoetermeer,
Hopman Interheem Groep BV, Gouda
Design: Jeanne Dekkers Architectuur
www.jeannedekkers.nl

The Care Cluster forms the heart of the new living area Oosterheem Centre South. It combines three primary schools, a sports centre, a handball club, a community centre, a day care centre, a youth club, 35 dwellings and several outdoor spaces as sport fields and playgrounds. Buildings and squares are all materialized in the same coloured brick that gives the cluster his strong identity.

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Firestation Rijswijk, 2009

Client: City Council of Rijswijk
Design: Jeanne Dekkers Architectuur
www.jeannedekkers.nl

Designed to provide around the clock accommodation, the fire station features a lounge, bedrooms and a gym besides the garage and offices. The building has a brick exterior on the side with bedrooms and offices, aluminium and glass on the side of the garage. The entrance at the end of the building is accentuated by a series of cantilevers that show living room and canteen.

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The style of the State, the visual identity of the Dutch government, 2010

Client: Design Den Haag and the Ministry of General Affairs
Design: Ontwerpwerk
www.ontwerpwerk.com

Initiated by Foundation Design Den Haag and realized in cooperation with the Ministry of General Affairs.
Ontwerpwerk made the graphic design and lay-out for this remarkable book. The book shows and reviews all past logo's from the Dutch Ministries.
The book also explains the decision to face the future with just one logo for the state. Both English and Dutch versions are distributed by IDEA Books Amsterdam.

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Dutch chancellery in Bangkok, 2002-2005

Client: Ministry of Foreign Affairs
Design: Hubert Jan Henket
www.henket.nl

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Dutch chancellery in Accra, 2003-2006

Client: Ministry of Foreign Affairs
Design: Z. Zavrel (Atelier Z Architecten)
www.deroonvanes.nl

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EU Presidency Closing Ceremony, 2004

Client: Dutch Council of State
Design: Studio Schrofer
www.studioschrofer.com

In 2004, The Netherlands was elected as the President of the Association of the Councils of State and Supreme Administrative Jurisdictions of the European Union. Dutch Vice-President Mr. Tjeenk-Willink commissioned Studio Schrofer from The Hague to create a memorable, stylish and contemporary interior styling for the closing ceremony for the Dutch Council of State. The national colour orange pervaded in all the décor from the flowers to the table. Famous contemporary Dutch poetry was eloquently recited during the course of the evening and glass items  decorated the tables.

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EU Presidency Diplomatic Gift, 2004

Client: Dutch Council of State
Design: Studio Schrofer
www.studioschrofer.com

Practicality, resourcefulness and open-mindedness are known Dutch traits that Vice-President Mr. Tjeenk-Willink wanted to convey in the form of a diplomatic gift when accepting their term as President of the EU Council of State in 2004. The Hague designer, Frans Schrofer created a limited edition of a flower vase, slender water carafes and tumblers. The original text of the 1531 Raad van State constitution was etched upon the surfaces of the vase and carafe. To make the giftware identifiably Dutch, Schrofer minted a silver seal of the contour of Holland and the logo of the Raad van State.

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TBS kliniek Almere, 2008

Client: Rijksgebouwendienst
Design: Studio M10 Architecture and Urban Design
www.studio-m10.nl

The TBS hospital (Custodial Clinic) is a large group of buildings, located in a so-called ‘boskamer’ on the
edge of a residential area in Almere-Buiten. In derogation from custodial institutions realised so far, the TBS hospital in Almere has an extremely open character, while maintaining the required security. By applying special combinations of glass constructions and trelliswork, a traditionally closed appearance has been avoided.

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New visual identity for Dutch municipalities

Client: Municipality De Wolden, Utrecht, Zuidplas, Sluis
Design: Oranja, Vormgevers Associatie, municipality Sluis
www.dewolden.nl
www.utrecht.nl
zuidplasactief.nl
www.gemeentesluis.nl

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New visual identity for Dutch municipalities

Client: Municipality Maasdriel, Zaanstad, Roermond, Horst aan de Maas
Design: The Cre8ion Lab, Teldesign, Graphics Etc, Aquaster
www.maasdriel.nl
www.zaanstad.nl
www.roermond.nl
www.horstaandemaas.nl

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Roermondsplein, 1978

Client: municipality Arnhem
Design: Peter Struycken
www.kunstenpubliekeruimte.nl

Peter Struycken`s Roermondsplein in Arnhem is one of the most well-known examples of art in public space of the 70s and 80s in the Netherlands. The complex intends to build a bridge between the river bank and the old city.

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Bouwcomplex Azeven, 2009-2011

Client: province of Friesland
Design: BCT architecten, ingenieurs en adviseurs
www.bctarchitecten.nl

For 2011 BCT architecten are planning a new police building, housing several different civil and police departments in one complex. It will be located on an island near the A7 in Friesland. The most important department will be the control room, here the provinces of Drenthe, Friesland and Groningen will control their police, ambulance and fire services.

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Pavilion Oranjeplein, 2002

Client: Municipality The Hague
Design: Archipelontwerpers
www.archipelontwerpers.nl

The pavilion at the Oranjeplein is a design that offers a hiding place for the playing kids while also offering a place to sit for the local staff. The pavilion is located in the midst of a problematic neighbourhood and although there was not much of a budget, the design has got an appearance one can be proud of with a strong self-conscious identity.

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Booster Station Zuid, 2006

Client: Waternet, Amsterdam
Design: Group A
www.groupa.nl

The Booster Station-Zuid is a public utility building which covers a pumping-engine for sluicing out sewage. The location in the public realm asks for a careful design. The building can be seen as a metaphorical reference to a streamlined engine. The clinging, aerodynamic skin is an envelope for the buildings program. With its cladding of stainless steel panels it reflects the movements, shapes and colours of the environment.

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Corporate identity Oldambt, 2009

Client: City of Oldambt
Designer: Groninger Ontwerpers
www.groningerontwerpers.nl

This identity is based on a flexibel grid. In this grid you will find the most important elements of the city, like space, nature, people, water and living. The O shape is based on water rippling. De Blauwe Stad (the blue city) is an important project of the city. The identity is executed in one color only. The flexibel system reflects the diversity of the city and will adapt to its developments and needs in the future.

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Caballero Fabriek, 2006-2008

Client: Gemeente Den Haag
Design: Group A
www.groupa.nl

The concept for the former Caballero factory-site in Den Haag is to stimulate creative and innovative activities amongst the tenants. Cross-fertilization between the various disciplines will be enhanced by linking commercial activity and culture.

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XTC campaign, 2004

Client: Ministry of Justice
Design: Vorm Vijf
www.vormvijf.nl

This campaign was about creating awareness of the risks involved in exporting XTC (hard drugs) to foreign countries. The campaign was held in Den Haag, Rotterdam and Amsterdam. The title of the campaign 'Lekker lang zitten / Have a nice long seat' made clear how many years you have to spend in jail in Germany, Spain, Thailand, or the United States when you are caught exporting XTC.

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Time Capture, Street- and Underground Level, 2009

Location: Amsterdam
Client: GVB, Kunstenaars & Co
Design: Daphne Heemskerk
daphneheemskerk.com

The wall design is a visualization of metro routes in Amsterdam. Images are captured by Street- and Underground Level.The wagon Street Level invites travelers to take a look at the architecture, particularly the facades which have passed underground.The wagon Underground Level registers the travelers during their journey on all metro lines. Various facts about the routes are visualized e.g. travel time,
distance, metro stations and (GPS) coordinates.

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FlevoMeer Library | Lelystad, 2009

Client: Municipality Lelystad
Interior design: Aequo BV Architects
Photo: Stijn Poelstra
www.aequo.nl

Library Lelystad is Europe’s first Department Store of Knowledge. In the design, retail elements are taken from their usual context. This creates a new tension field, revolving around temptation, inspiration and encounters. The library, 3.650 m2 and 3 storeys, is divided into 27 shop-in-shops based on interest profiles each with their own colour and sphere. Through triggering-store communication (windowdummies, mannequins with T-shirts as communication aid, lightboxes and overhead communication) the attraction of the product itself is the central focus.

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BOA Badge, 2008

Client: Ministry of Justice
Design: Vorm Vijf
www.vormvijf.nl

The badge is necessary in order to make extraordinary investigators (for which the Dutch abbreviation is boa) in the Netherlands more recognisable for the public. The badge shows that the person has certain powers of investigation. Boas are authorised, for instance, to ask citizens to identify themselves with an ID card. Boas have a role in ensuring citizens’ safety and combating crime.

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Corporate identity Atelier Rijksbouwmeester, 2004

Client: Atelier Rijksbouwmeester
Design: Studio Sander Boon
www.sanderboon.nl

Logo, stationary, publications, exhibitions.
The typographic logo refers to the fact that the Chief Government Architect gives his advise to the government in mostly a textual way. The colors blue and red used in the stationary are standing for the serious and clear way of advising and on the other hand the red for the more creative part of the work at the atelier. Together with the white paper the colors refer also to the Dutch flag.

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Het Brabant Huis, 2008

Client: Province Noord-Brabant
Design: Studio Parade + Marloes de Laat en Roel Vaessen
www.studioparade.nl
www.inopdrachtvan.nl

During The Dutch Design Week 2008 the Province of Noord-Brabant exposed projects that focused on topics such as health, culture, design, architecture, infrastructure, environment and technology. They were visualised in 55.000 postcards, connected by a new technique constructed in collaboration with TNO Eindhoven. A selection of the postcards could be sent to friends or family, or addressed to the Province Noord-Brabant to stimulate the debate among and evoke interaction with the visitors of the Dutch Design Week.

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Main Targets Primary Education, 2006

Client: Ministry of Education, Culture and Science
Design: Mieke van den Hende
www.miekevandenhende.nl

The theme of the main targets for primary education in 2006 was "Less rules, more freedom for schools". In the publication this is translated by offering 3 different ways to present the targets: a booklet, a game and a poster. Schools could chose how to get familiar with the targets. Each targetgroup has its own colour, together they are a rainbow; clouds pass by.

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Anti-discrimination campaign, 2009

Client: Ministry of the Interior and Kingdom Relations
Design: Imagine'
www.imagine.nl
www.discriminatie.nl

'Do you have to hide your true self in order to be accepted?'. This is the central theme of a tv campaign by Postbus 51. The campaign aims to provide a platform for people who feel discriminated against.

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Installation at an archaeological site, 2008

Location: Houten
Client: Municipality Houten
Design: JSA (Jeroen schipper Architecten bv)
www.jsa-rotterdam.nl

The installation is located at an archaeological site and represents what is hidden beneath the ground. Like a billboard the site advertises its identity by means of a pixel display: ‘working on history here, as time flies by, irreversibly'. The pixels are three-dimensional, and when passing by, the text becomes an image which shows the vague form of an old Roman dwelling.
A staircase inside the installation leads visitors past reproductions of earlier excavations to a platform with a view of the field and its surroundings.

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Concept, identity and exhibition design Kampen Municipal Museum, 2009

Client: Municipality Kampen
Design: Kossmann.dejong
www.kossmanndejong.nl

The  Museum of Kampen moved into two former 16th and 19th-century Town Halls. Kampen residents are the central topic in the museumconcept. They create a link between past, present and future, and also between the museum itself and the outside world.

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Brabants kwartiertje, 2008

Client: Province of Noord Brabant
Design: COEN!
www.coen.info

Most important of all in the Dutch province of North-Brabant is the human dimension. For example the well known ´Brabants Kwartiertje´ (Brabant quarter-hour). That doesn’t mean being late for an appointment, it means giving people the attention they deserve. In practice, this subtle watch which is part of a campaign, gives you a moment to focus on what’s really important: time for each other.

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New Amsterdam Pavilion, 2009

Client: Battery Conservancy, NYC
Design: Ben van Berkel
www.unstudio.com

The New Amsterdam Pavilion is a gift from the Netherlands to New York in honor of 400 years of friendship. The Pavilion and street furniture for the surrounding plaza are designed by Ben van Berkel, architect with UNStudio. The pavilion will serve as an attractive gathering place for New Yorkers, commuters and tourists, as well as a tribute to common history and shared values. The Pavilion is situated on Peter Minuit Plaza at the Battery, one of New York’s main intersections.

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Modular acoustic screens, 2006

Client: Ministry of Transport, Public Works and Water Management
Design: Fabrique Communication and Design
www.fabrique.nl

The Modular Acoustic Screens programme is one of the measures to reduce noise along the road network.  Fabrique has developed a set of 'building blocks', with uprights and panels. By combining a limited number of standardised, industrially optimised elements, screens are created with various forms and acoustic properties. For example, it is possible to change the angle of incline.

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Logo Nederlandse Spoorwegen, 1968

Client: Nederlandse Spoorwegen
Design: Gert Dumbar, Tel Design
www.teldesign.nl

Between 1937 and 1995 the Nederlandse Spoorwegen (Dutch Railways) were completely financed and exploited by the Dutch government. The logo was designed by Tel Design, founded in 1962 as the first design office in The Netherlands. The logo visualises the track as well as the back and forth movement.

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Visual identity de Rechtspraak, 2003

Client: de Rechtspraak
Design: Koeweiden Postma
www.koeweidenpostma.com

In 2001 the House of Representatives decided to split de Rechtspraak (Judiciary and the Supreme Court) from the Ministry of Justice, because the influence of the Ministry on the judiciary became too large. The client asked for a modern, abstract logo without references to classic symbols such as the blinded Lady Justice, the sword and the balance (the symbols used for the Ministry of Justice).

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Future Climate Vision Municipality Den Haag, 2009

Client: Gemeente Den Haag
Design: Maartje Schuurmans Grafisch Ontwerpen
www.maartjeschuurmans.nl

This brochure informs companies and citizens about the measures that the city of The Hague will take towards future climate changes. To visualize these measures, three-dimensional models where made to reflect The Hague in the year 2010, 2020 and 2050. The complex and unique folding system of this brochure fits the content exactly.

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Website Amsterdam Royal Palace, 2009

Client: Amsterdam Royal Palace Foundation
Design: Hexaplex with V. van Dam
www.hexaplex.nl

The first website designed for the Amsterdam Royal Palace Foundation. Resulting from a long and successful collaboration with Vanessa van Dam and Marianna van der Zwaag (Head of Cultural Service Amsterdam Royal Palace Foundation). The homepage with all the different images forms the exterior of the palace. The images also create the grid of the site. When you click on an image you enter the palace.

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Piet Hein tunnel, 1990-1997

Location: Amsterdam
Client: Stedelijk Beheer Amsterdam
Design: UN Studio
www.unstudio.nl

The tunnel is part of the continuing development of the eastern area of Amsterdam and is situated in the midst of several new building projects. This project consists mainly of two small service buildings. These technical constructions each have a concrete core, enveloped by an asymmetrical skin of perforated steel plates and titlted roof planes.

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EXPO pavilion, 2000

Location: Hannover, Germany
Client: Foundation Holland World Fairs
Design: MVRDV
www.mvrdv.nl

Rotterdam-based architects’ studio MVRDV was asked to design the Dutch entry for the Hanover Expo 2000 World Fair. The result was a square-based tower on a 35 by 35 meter ground plan, conceived as a superposition of stacked Dutch landscapes. The design was intended to envision a sustainable 21st century equilibrium of man, nature, and technology.

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Wooden guardrail, 2003

Client: Rijkswaterstaat
Design: Ingrid de Pauw e.a.
www.ideal-co.nl

This guardrail is made from sustainably harvested wood. Bouncing back to their original position after a crash, the wooden elements are environmentally friendlier than metal ones, preventing heavy metals from seeping into the groundwater.

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Het gezicht van de staat

Client: Graphic Design Museum and Dutch School for public authorities
Authors: J. van der Spek, P. Frissen, R. Rouw en M. van der Steen

The Dutch State shows its new face. One face, that is: representing the nation in all its territories, it adorns the façades of The Hague’s ministries, government websites, and public servant’s visiting cards. In this study, the Dutch School for Public Administration’s thinktank examined the possibility of such an aesthetic point of departure to inspire a new organisational vision for the State’s public services. The essay can be read
here in Dutch language (pdf)

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Dutch government typeface, 2008

Client: Ministry of General Affairs
Design: Peter Verheul
www.farhill.nl

With all Dutch ministries having a visual identity of their own, the Council of Ministers decided, as of July 2007, on commissioning a single logotype and a special typeface for all State presentations. The Dutch State’s new typeface was designed by Peter Verheul.

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Palace garden Den Haag, 2009

Client: Trade organisation for designers
Location: Palace garden, Den Haag
www.bravvo.nl

Public parks are important for any city’s inhabitants. The Hague boasts lots of green spaces for people to stroll, bike-ride, picnic, and play in. In the spring of 2009, a prize contest was held inviting people to submit ideas for a new Palace Garden. All entries will be shown at City Hall from October 20th through 27th

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Sportdomes, 2007

Location: Zaandam
Client: Atelier of the Chief Government Architect
Design: Willem van der Sluis, Customr
www.customr.com
www.rijksbouwmeester.nl

A movable domed sports and recreational venue for illegal refugees held at detention barques in Zaandam. The perforation pattern allows daylight to enter while at the same time hiding the refugees from public view.

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Visual identity Dutch Senate, 2007

Client: Eerste Kamer der Staten-Generaal (Dutch Senate)
Design: Corps
www.corps.com

The logo of the Dutch Senate consists of a coat of arms and the words ‘Eerste Kamer der Staten Generaal’. The letters and colours meet the starting points of the house style; contemporary but
bears in mind the tradition and history of the Senate.

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Corporate identity PTT, 1981

Client: PTT
Design: Total Design and Tel Design (later Studio Dumbar)
www.iconenvandepost.nl

At the end of the 1960s, PTT wished to present itself to the outside world as a company at the same time unique, modern and socially and technologically progressive; the firm commisioned two design studios to come up with a new corporate identity. Working independently from one another, in 1972 both studios were ready to submit detailed proposals, which eventually, in 1978, lead to a final and joint design. PTT’s new corporate identity was oficially introduced in 1981 and was in use until the company’s privatisation in 1989.

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Happy street (Dutch pavillon Expo 2010), 2007

Location: Shanghai
Client: Ministry of Economics
Design: John Körmeling
www.johnkormeling.nl

Working within the framework of the EU’s tender commissioning phase, the Dutch government’s chief buildings officer, Mels Crouwel, invited six Dutch architects – John Körmeling, UN Studio, West 8, NeutelingsRietdijk, NL Architects, and Marcel Wanders – to submit a concept design for the projected Dutch Pavilion at the Shanghai 2010 World Exposition. John Körmeling’s ‘Happy Street’ concept – a sloping walkway lined with small buildings – was awarded the commission.

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Banknotes, 1982

Client: De Nederlandsche Bank
Design: Ootje Oxenaar

From 1966 through 1985, Robert Deodaat Emile (Ootje) Oxenaar (1929) worked for the Dutch Central Bank. The lighthouse refers to the long coastline of The Netherlands and the pivotal role shipping has played in the country’s history. In the lighthouse design one can read the names of two friends of Oxenaar’s granddaughters. The watermark shows his girlfriend’s rabbit.

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Corporate identity Ministry of Justice, 1992

Client: Ministry of Justice
Design: BRS Premsela Vonk

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Embassy in Warsaw, 1999-2004

Client: Ministry of Foreign Affairs, Service for Buildings Abroad
Design: Erick van Egeraat
Photo: Christian Richters
www.eea-architects.com

The design was intended to evoke ‘traditional Dutch qualities’ such as openness and transparency. Important also was the fact that both the embassy and the ambassador’s residence were to be incorporated into a single building, as well as the notion that the architecture should blend in with the natural and historical surroundings.

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Expatcenter, 2008

Location: Amsterdam
Client: Expatcenter
Design: Fabrique together with Silo
www.fabrique.nl
www.silodesign.nl

With a single desk for expats, the Expatcenter removes barriers and puts Amsterdam back on the map as a hospitable city for employees and their families. From now on, ‘knowledge migrants’ can collect their residence permits, register with the municipality and obtain advice on schools and accommodation at a single location. The use of colour and various patterns in the new developed house style refer to the many corners of the earth from which expats originate.

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Dutch Euro, 1999

Client: De Nederlandsche Bank
Design: Bruno Ninaber van Eyben
www.ninaber.nl

As is the case with the guilder coin, the design for the euro coin is based on a stylised silhouette of the Dutch Queen.

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Bridge 'Lute', 1999-2003

Location: Haarlemmermeer
Client: Municipality Haarlemmermeer
Design: Santiago Calatrava
www.calatrava.com

Spanish architect Calatrava designed three striking white suspension cable bridges, each with slanting steel pylons that have both an aesthetic and structural function. After a prize contest organized by the City, the bridges were named ‘Harp’, ‘Zither’, and ‘Lute’.

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Logo Den Haag, 2007

Client: Gemeente Den Haag
Design: Anton Corbijn
www.corbijn.co.uk

The new logo for the City of Den Haag, the 'International City of Peace and Justice', should evoke freedom; the dunes, a kite, and the Victory Boogie Woogie.

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Dutch embassy in Maputo, 1998-2004

Client: Ministry of Foreign Affairs, management accomodation abroad
Design: Claus en Kaan Architects
Photo: Christian Righters
www.clausenkaan.com

Only eleven countries in de world are poorer than Mozambique, and only twelve are richer than The Netherlands. The embassy’s architecture shows a refinement not often seen in a country such as Mozambique, yet, compared with other pavilions, this building was intentionally planned as a low-cost structure (costs: 3,3 million euros).

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Schouwburgplein Rotterdam, 1991-1997

Client: Municipality Rotterdam
Design: West 8
www.west8.nl

Raised above ground-level, this square offers space to a large wooden bench and four movable 35 meter high geniculated lampposts.

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Corporate Identity of EU2004, 2004

Client: Ministry of Foreign Affairs
Design: Studio Dumbar
www.studiodumbar.com

Logo, stationary, 2d and 3d applications and interaction design for the Dutch Presidency of the European Union in 2004. The colours refer to the Dutch flag, the Dutch orange and the EU-blue. The 'NL' initials are slightly hidden in the 'E' from 'EU'.

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Embassy in Rome, 2007

Client: Ministry of Foreign Affairs
Design: Cepezed
www.cepezed.nl

A COR-TEN steel shell surrounds a Renaissance-style 1929 villa with its extension built some decades later.

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Rotterdam Central Station, 2003-2010

Client: City Rotterdam, OntwikkelingsBedrijf Rotterdam (OBR)
Design: Benthem Crouwel Architekten, Meyer en Van Schooten Architecten and West 8 urban design & landscape architecture
www.benthemcrouwel.nl

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Iamsterdam.com, 2009

Client: Amsterdam Partners
Design: Fabrique Communication and Design
www.iamsterdam.com

I amsterdam is the motto for Amsterdam and the Amsterdam Area. The website contains information for visitors, companies and Amsterdam citizens. Users are able to add locations, events and articles to ‘My Amsterdam’, which can be printed as a personal travel guide. Within several months more interactive modules will be added, such as responses to hotels and performances (user generated content).

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Ministry of Health, Welfare and Sport (Castalia), 1999

Location: Den Haag
Client: Ministry of Health, Welfare and Sport
Design: Michael Graves
www.michaelgraves.com

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Ministry of Education, Culture and Science (Hoftoren), 2003

Client: ING real estate
Owner: Ministry of Building and Planning
Design: Kohn Pedersen Fox Associates
www.kpf.com

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Fire brigade logo, 2002

Client: Ministry of the Interior and Kingdom Relations
Design: Corps
www.corps.com

The former logo used for the fire brigade did not comply with the tasks of the fire brigade anymore. Besides, there was an uncontrolled growth of logo’s developed by the fire brigade of different area’s. The new logo should: have an energetic look, be immediately recognisable, make clear the coordinating task of the fire brigade, be in line with the logo’s from the Police and the Municipal Health Services and the colours red and gold had to be used.

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Ministry of Housing, Spacial Planning and the Environment, 1992

Location: Den Haag
Client: Ministry of Housing, Spacial Planning and the Environment
Design: Jan Hoogstad
www.hoogstad.com

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Embassy residence in Beijing, 2007

Client: Ministry of Foreign Affairs
Design: Kraaijvanger Urbis
Photo: Christian Richters
www.kraaijvanger.urbis.nl

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Corporate identity municipality Amsterdam, 2004

Client: Municipality of Amsterdam
Design: Eden / Thonik
www.edenspiekermann.com
www.thonik.com

The City of Amsterdam’s logotype shows three Saint Andrew’s crosses – which the city has carried in its coat of arms since the 13th century. Below the crosses are the symbols of each of the City’s districts, departments, and companies.

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Corporate identity Tax Administration, 1987

Client: Tax Administration
Design: BRS Premsela Vonk (now Edenspiekermann)
www.edenspiekermann.com

In 1985, the Finance Ministry’s director-general for Inland Revenue commissioned a study to investigate the possible need for the Revenue Service to have a visual identity of its own. Two years later, the Service decided to introduce such an identity, following the example of the Dutch Railways, PTT, and most of the larger Dutch private companies.

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Visual identity Ministry of Education, Culture and Science, 2003

Client: Ministry of Education, Culture and Science
Design: Koeweiden Postma
www.koeweidenpostma.com

The logotype is conceived as a boustrophedon – after the Greek words bous (bull) and strephein (to turn), refering to the way an ox turns and counter-turns while ploughing a field; it’s an old way of text writing used in ancient Greece, Turkey and Syria.

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Beatrix stamps, 1981

Client: PTT
Design: Peter Struycken (artist), Gerard Unger (typograph), Vincent Mentzel (photographer)
www.iconenvandepost.nl

In honour of the investiture of Her Majesty Queen Beatrix, in 1980, this stamp was issued in 1981.

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Logo for the PTT, 1957

Client: PTT
Design: Harry Disberg
www.iconenvandepost.nl

The logotype shows PTT’s letter image as well as a stylised symbol of a post horn, both in white on a black square. The circle represents a cross-cut of a telephone cable. The logotype was in use from 1957 through 1981.

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Visual identity SP, 2005

Client: Socialistic Party
Design: Thonik
www.thonik.nl

The star can be traced back to the tomato’s calyx or coronet. Being the SP’s former symbol, the tomato is now incorporated into the graphic image as a whole, i.e. in the full stop following ‘SP hier’ and ‘nu SP'.

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Office building Westraven, 2007

Client: Ministy for Building and Planning
Design: Cepezed
Photo: Jannes Linders
www.cepezed.nl

Westraven is a combination of old and new buildings servicing several departments of the Dutch Ministry of Waterways and Public Works. The existing high-rise buildings dating from the early 1970s were fully overhauled and rearranged. Much effort was put into finding a perfect balance between low energy consumption and an optimal working climate.

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Chair Penaat-II, 1929

Client: PTT
Design: Willem Penaat
www.iconenvandepost.nl

The chairs have been made until the 1950s. They are used in offices, administration and meeting rooms of the PTT.

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Dutch embassy in Addis Abeba, 2005

Client: Ministry of Foreign Affairs
Design: Dick van Gameren / Bjarne Mastenbroek
www.dickvangameren.nl
www.search.nl

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Visual identity National government, 2007

Client: National government
Design: Studio Dumbar
www.studiodumbar.com
www.communicatieplein.nl

After a European tender procedure, five Dutch design studios were invited in 2007 to submit proposals for the national government’s new visual identity. Studio Dumbar’s proposal, the Project 1 Logo, was selected to be introduced over a three-year period.

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Dutch stamps, 1976

Client: PTT
Design: Wim Crouwel
www.iconenvandepost.nl

To create its new series of numeric stamps, PTT selected designers Gerrit Noordzij, Willem Sandberg, and Wim Crouwel. Although the postal service originally favoured Sandberg’s proposal, it awarded the final commission to Crouwel, stating: ‘There’s a splendid proposal, which does indeed meet the demands for a more straightforward way of designing’.

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Visual identity Police, 1993

Client: Ministry of Foreign Affairs / Minstry of Justice
Design: Studio Dumbar
www.studiodumbar.com

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Dutch guilder, 1980

Client: De Nederlandsche Bank
Design: Bruno Ninaber van Eyben

There’s nobody that doesn’t posess a Ninaber design: the designs for the guilder as well as the euro coin (both showing a stylised silhouette of the Dutch Queen) are his.

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Corporate identity municipality Lisse, 2004

Client: Municipality of Lisse
Design: Corps
www.corps.com

This house style does not only give the city of Lisse its identity but also contributes to its image as the cultural centre of the flower bulb area; a region which attracts many tourists yearly. The house style comprises four identity elements; the coat of arms and shield, representing the heraldic values. Beside that; the tulip, the monument and the viewpoint which stand for the cultural image of the city.

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Memory of The Netherlands (Geheugen van Nederland), 2007

Client: Koninklijke Bibliotheek
Design: Fabrique Communication and Design
www.geheugenvannederland.nl

The Memory of The Netherlands is a digital collection of illustrations, photographs, texts, films and audio fragments from a large number of different Dutch legacy organizations. The growing number of participating organizations and increasing amount of visitors made the website due for a new set-up in 2007. Fabrique made the new website image-oriented, functional, fresh and inviting.

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City Hall Den Haag, 1986 - 1995

Client: Municipality Den Haag
Design: Richard Meier
www.richardmeier.com

The plan coincides with the existing street pattern, thus creating The Netherlands’ largest atrium or roofed city square. Almost all of the building’s measures are multiples of 45 centimeters.

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Space to Take Place, 2008

Client: Ministry of Foreign Affairs
Design: Claudia Linders
www.spacetotakeplace.nl

A promotional gift created for the Dutch Foreign Office, the ‘Space To Take Place’ project consists in presenting to high-valued foreign relations reserved seats on a 100 meter bench in IJburg, Amsterdam.

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Dutch embassy in Berlin, 1997-2003

Client: Ministry of Foreign Affairs, Service for Buildings Abroad
Design: OMA
Photo: Christian Richters
www.oma.eu

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Double-slitted postbox, 1956-1962

Client: PTT
Design: Rob Parry, Emile Truijen

A familiar sight in streets throughout The Netherlands for 45 years, the double-slitted postbox separates local mail from national and international mail.

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Campaign 'I amsterdam', 2004

Client: Municipality Amsterdam
Design: KesselsKramer
www.kesselskramer.nl
www.amsterdam.nl

‘I Amsterdam’ is the City of Amsterdam and its municipal region’s new motto. By now a registered trademark, it was designed by KesselsKramer