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28.09.2010 Participation in German design congress
31.08.2010 Symposium: Mehrwert, designing society
27.08.2010 Opening Norm=Form in Germany
20.08.2010 On the road to Essen
07.05.2010 Opening Norm=Form at the Gemeentemuseum Den Haag
Hall 5, Shaft XII (A5)
Gelsenkirchenerstr. 181, Essen, Germany
Opening hours: Wednesday - Sunday,
11 am - 7 pm
Admission: free entrance
The exhibition Norm=Form was on show in the Gemeentemuseum Den Haag from 8 May - 15 August 2010.
Plan your route with Google Maps.
Dutch Design in GastGastgeber-store
During the exhibition Norm=Form, the GastGastgeber-store will be open in Hall 5. At this temporary shop products of Dutch designers will be sold such as ceramics, glass, textiles and the book Norm=Form. Read more (Dutch)
Norm=Form in the media
NL Ruhr 2010, Düsseldorf
Norm=Form is part of RUHR.2010, Cultural Capital of Europe. Together with some 100 other Dutch projects in the Ruhr area, Norm=Form can be found in the NL-RUHR programme.
Timo de Rijk
Read a short interview with Timo de Rijk, curator of the exhibition, here.
Watch the presentation 'Is Norm the Form or Form the Norm' given by the curator Timo de Rijk during the congress 'Creative industries - Made by design' on 24 November 2009, organised by Stiftung Zollverein.
The exhibition Norm=Form will be accompanied by a catalogue with the same title (English and Dutch), which is available in various bookstores (37,50 euro).
Norm=Form is made possible by
Dutch DFA, Rotterdam
Stiftung Zollverein, Essen
Dutch Consulate in Düsseldorf
Gemeentemuseum Den Haag
On standardisation and design
In the context of RUHR.2010
Hall V, Zeche Zollverein, Essen
28 August - 17 October 2010
Previously on show at the Gemeentemuseum Den Haag
(8 May - 15 August 2010)
From shoes and kitchen cupboards to coffee mugs and computer programs: they are all standardised. Never before have so many consumer products that surround us been the same. And that has many advantages. With its interchangeable parts and its conveyor belt production the T-Ford paved the way to an affordable car for everyone. Standardised clothing sizes offered affordable and well-fitting clothes to many.
The industrial demands for the development of standard types inspired designers like Dieter Rams and Piet Zwart, manufacturers like Braun and Thonet and educational institutions like Bauhaus to design good but cheap products. Standardised products also determine the social, cultural and even aesthetic norm. However, with its many (sub) cultures, society keeps changing. Therefore the product standards that have been set by governments and by standardisation organisations like DIN, in practice often swiftly become out of date.
The exhibition shows a world of standardisation, of progress and the critical comments that designers make about it in the process.