The Hague - Design and Government

Every dot represents a person who visited this site.
The colour and sound are determined by your unique ip-address.

newsletter rss-feed twitter facebook

Sorry, you need to install flash to see this content.

On September 2nd, 2011, the symposium Norm=Form will take place in Leipzig, following the exhibition held in 2010. Look here for more information.


Look here for more photos of the exhibition in Hall 5

The Zollverein Coal Mine Industrial Complex is a large former industrial site in the city of Essen, North Rhine-Westphalia, Germany. It has been inscribed into the UNESCO list of World Heritage Sites since 2001.

Restaurant around the corner: Casino Zollverein

Photos of the exhibition in the Gemeentemuseum Den Haag

Standardised colour series were expanded into large ranges in which colours were categorised by hue, saturation and brightness.

The arms industry was the first to standardise its products. Colt revolver, 1851.

To ensure maximum brilliance, diamond-cutting is subject to a number of rules concerning, for example, the angle of the facets and the depth of cut.

SizeChina, Hong Kong. Computer models of Chinese heads, for use in designing helmets, telephone headsets etc.

Model of modular audio equipment. Ulm School of Design graduation project by Herbert Lindinger, supervised by Hans Gugelot, 1957.
Ulmer Museum/HfG-Archiv

Cover book Norm=Form
on standardisation and design
Author: Timo de Rijk
Pages: 256
Price: 30 euro
Publisher: Thieme Art/ foundation Design Den Haag
Distribution: Idea Books
Dutch: ISBN 978 90 78964 62 9
English: ISBN 978 90 78964 63 6


Related news

28.09.2010 Participation in German design congress
31.08.2010 Symposium: Mehrwert, designing society
27.08.2010 Opening Norm=Form in Germany
20.08.2010 On the road to Essen
07.05.2010 Opening Norm=Form at the Gemeentemuseum Den Haag


Zeche Zollverein
Hall 5, Shaft XII (A5)
Gelsenkirchenerstr. 181, Essen, Germany
Opening hours: Wednesday - Sunday,
11 am - 7 pm
Admission: free entrance

The exhibition Norm=Form was on show in the Gemeentemuseum Den Haag from 8 May - 15 August 2010.

Route (car)

Plan your route with Google Maps

Dutch Design in GastGastgeber-store

During the exhibition Norm=Form, the GastGastgeber-store will be open in Hall 5. At this temporary shop products of Dutch designers will be sold such as ceramics, glass, textiles and the book Norm=Form. Read more (Dutch)

Norm=Form in the media

27.09.2010 Lokalzeit Ruhr, WDR
30.08.2010 K.west
28.08.2010 KulturKenner
26.08.2010 Kanzlersache Kreativität (Die Welt)


RUHR.2010, Essen

NL Ruhr 2010, Düsseldorf

Norm=Form is part of RUHR.2010, Cultural Capital of Europe. Together with some 100 other Dutch projects in the Ruhr area, Norm=Form can be found in the NL-RUHR programme.


Timo de Rijk
Read a short interview with Timo de Rijk, curator of the exhibition, here.
Watch the presentation 'Is Norm the Form or Form the Norm' given by the curator Timo de Rijk during the congress 'Creative industries - Made by design' on 24 November 2009, organised by Stiftung Zollverein.


Ontwerpwerk, Den Haag


The exhibition Norm=Form will be accompanied by a catalogue with the same title (English and Dutch), which is available in various bookstores (37,50 euro).

Norm=Form is made possible by

Dutch DFA, Rotterdam

Stiftung Zollverein, Essen

Dutch Consulate in Düsseldorf

Gemeentemuseum Den Haag

NEN, Delft

Sikkens, Sassenheim










On standardisation and design

In the context of RUHR.2010
Hall V, Zeche Zollverein, Essen
 28 August - 17 October 2010

Previously on show at the Gemeentemuseum Den Haag
(8 May - 15 August 2010)

From shoes and kitchen cupboards to coffee mugs and computer programs: they are all standardised. Never before have so many consumer products that surround us been the same. And that has many advantages. With its interchangeable parts and its conveyor belt production the T-Ford paved the way to an affordable car for everyone. Standardised clothing sizes offered affordable and well-fitting clothes to many.

The industrial demands for the development of standard types inspired designers like Dieter Rams and Piet Zwart, manufacturers like Braun and Thonet and educational institutions like Bauhaus to design good but cheap products. Standardised products also determine the social, cultural and even aesthetic norm. However, with its many (sub) cultures, society keeps changing. Therefore the product standards that have been set by governments and by standardisation organisations like DIN, in practice often swiftly become out of date.

The exhibition shows a world of standardisation, of progress and the critical comments that designers make about it in the process.