The Hague - Design and Government

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Over 1400 submissions

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Flags at the Hofvijver, The Hague

12 Flags

The twelve symbols below are selected by the international jury. These symbols will be printed on flags of 3 x 2 meters and will be shown at the Hofvijver in The Hague.

'Europtimism'; Youngha Park, South-Korea
‘It is a reinterpretation of the existing flag. I duplicated the twelve stars by rotation and applied the twelve major colors from European countries’ flags. The number twelve is traditionally the symbol of perfection, completeness and
unity. I look forward to the future of Europe with optimism.’

'Europe - united in diversity'; Emilia Palonen, Finland
‘Embracing unity in diversity, the design invites views and revisioning, instead of offering a fixed model. The set of stars on a blue surface becomes a playground to redesign our visions for Europe. Compiled into one big flag are
now those from Sibiu, ECC2007. The doormat symbolises a welcoming Europe; the stars depict hope in a common future. However assembled, together they form our Europe.’

'Night sky'; Matea Topic, Croatia
‘Yellow stars are the capitals shining on the European Night sky!’

'Colorprints'; Eleni Iliadou, Greece
‘A symbol that visualizes a new perception for Europe. The diversity in cultures, languages, traditions and believes is representing in this concept trough out the multi colour of this symbol. All these come alive and are joined in the unique shape of a fingerprint.’

'Europespace'; Charles Bignon, Spain
‘This design shows Europe’s territory unity. It is the symbol of the union of different states which compose a new one.’

'Symbol and flag for Europe'; Bas Pronk, Netherlands
‘What does the current symbol for the European Union mean? And is this meaning real? Symbolism has to be explained and can be misunderstood. This new symbol shows the Member States represented by dots. By counting the dots you know how many members are involved. New Member States can be added in the future. Europe is never finished. Leave the colours, we’re used to it.’

'Join the stars'; Brunno Jahara, Brazil
‘As the internet connects people in this era, each star is representing a country domain and that makes an irregular but natural position for each member of the EU. There, it becomes a symbol, an arrangement understandable for the members of this community.’

'Spectrum'; Viktor Hertz, Sweden
‘This is just a simple visualization of all the different colors from the European flags. I wanted to make a fun and colorful spectrum, symbolizing the spectrum of countries and colors.’

'Unity in the European Union'; Menelaos Vakhou, Cyprus
‘I tried to create one design for the new symbol of the E.U. with simple and modern details. In a blue background it symbolizes serenity and creativity and the unity that dominates between the member states. The circles that
I created differ in the size depending in the population of each country and their placement shows the geographical position of every different country.’

'United we shine'; Orio Tonini,  Netherlands
‘The 27 states get united becoming one glowing star, a dynamic composition of golden individual stars rotate together at the centre of the blue: together the stars loose their edgy individuality to become a powerful luminous
sphere. They all have the same intensity but only as one they reach the full power of brightness.’

'Time on Europe'; Jonathan Kischkel, Germany
‘The unifcation of at least 27 strong and independent partners gives Europe its uniqueness. The flag keeps the symbol of unity by creating a circle from at least 27 but possibly an infinite number of points. They appear to accelerate, referring to Europe’s progressiveness and not least to a clock with its twelve hours – the twelve stars, where this motive was developed from.’

'EU sphere'; Rachel Graham, United States
‘Using the original flag colors, I’ve transformed the design into a modern representation of community. Using yellow to represent members of the EU and white to represent the rest of the world. The EU coincides with the rest of the world and forms a unifying sphere.’




30.05.2010 Romance at the Hofvijver
27.04.2010 12 winners!
15.03.2010 Boundless creativity!
15.12.2009 Call for entries

International jury

Gert Dumbar, graphic designer, The Hague, chairman of the jury
Alex Ward, senior curator Design and Architecture, The Israel Museum, Jerusalem
Anna Bernagozzi, professor Ecole Nationale Supérieure des Arts Décoratifs (ENSAD), Paris
Anniina Koivu, design editor Abitare, Milan
Dinu Dumbravician, head of Design Department National University of Arts, Bucharest
Emily Campbell, director Design Royal Society of Arts (RSA), London
Ewa Kumlin, managing director Svensk Form, Stockholm
Guta Moura Guedes, director Experimenta, Lisbon
Jacopo Crivelli Visconti, writer and curator, São Paulo
Ludolf van Hasselt, director Representation of the European Commission in The Netherlands, The Hague
Mateo Kries, adjunct director Vitra Design Museum, Weil am Rhein
Max Bruinsma, head editor Items, Amsterdam
Timo Salli, professor University of Art and Design Helsinki (UIAH)
Tulga Beyerle, managing director Vienna Design Week

In cooperation with

Representation of the European Commission in The Netherlands


All entries submitted before March 1, 2010, were judged by the international jury during the month of March 2010. In two rounds, 12 designs were selected by the jury. All submissions were kept anonymously till the selection was made. The 12 selected designs were announced in June 2010; the designers were notified in May 2010.


The call for entries is organised by Foundation Design Den Haag 2010-2018 in the context of the biannual Design and Government 2010.
If you have any questions, please contact our project office:
Hester van Kranendonk
+31 (0)70 313 20 60



Bright Flags

Bright Flags

A new symbol for Europe

Outdoor exhibition
Hofvijver, The Hague
Monday 31 May until Sunday 6 June


The current European flag, with the twelve golden stars against a blue background, was designed in 1955. Since then society in Europe has changed dramatically. Nowadays various cultures live and work together in a relative small area. What is the impact of this new, dynamic society with its diversity in culture, language and traditions on Europe’s identity? How do Europeans experience Europe? And how can that identity take shape?

Designers from across the world have been invited to consider these questions and to submit their ideas for a new symbol for Europe. More than 1,400 designs from 63 countries were received. An international jury selected twelve. These new symbols will adorn the flagpoles at the Hofvijver for a week. After this you can admire the flags at different locations.

Debate United States of Europe
In the contaxt of this exhibition and the exhibition Bright Flags, a debate will be organised with representatives from the government and designers.
Date: Thursday 3 June
Time: from 7 PM
Location: Idazaal, Prinsestraat 37 The Hague
7 PM Doors open
7.45 PM Welcome by Anno Fekkes, director VIDE, and Ed Annink, intendant The Hague Design and Government
8.15 PM Luc P.A. Carbonez, Ambassador of the Kingdom of Belgium
9 PM Paul Hughes,director LAVA, design agency in Amsterdam and coordinator of the workshop 'Unity and/or Diversity for Europe'
9.45 PM End with drinks
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