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Photos of the exhibition in the Gemeentemuseum Den Haag
Standardised colour series were expanded into large ranges in which colours were categorised by hue, saturation and brightness.
The arms industry was the first to standardise its products. Colt revolver, 1851.
To ensure maximum brilliance, diamond-cutting is subject to a number of rules concerning, for example, the angle of the facets and the depth of cut.
SizeChina, Hong Kong. Computer models of Chinese heads, for use in designing helmets, telephone headsets etc.
www.sizechina.com
Model of modular audio equipment. Ulm School of Design graduation project by Herbert Lindinger, supervised by Hans Gugelot, 1957.
Ulmer Museum/HfG-Archiv
Cover book Norm=Form
on standardisation and design
Author: Timo de Rijk
Pages: 256
Publisher: Thieme Art, Deventer
Dutch: ISBN 978 90 789646 62 9
English: ISBN 978 90 78964 63 6
Related news
31.08.2010 Symposium: Mehrwert, designing society
27.08.2010 Opening Norm=Form in Germany
20.08.2010 On the road to Essen
07.05.2010 Opening Norm=Form at the Gemeentemuseum Den Haag
Location
Gemeentemuseum Den Haag
Stadhouderslaan 41, The Hague
Opening hours: Tuesday - Sunday, 11 am - 5 pm
Admission: see www.gemeentemuseum.nl
Curator
Timo de Rijk
Read a short interview with Timo de Rijk, curator of the exhibition, here.
Watch the presentation 'Is Norm the Form or Form the Norm' given by the curator Timo de Rijk during the congress 'Creative industries - Made by design' on 24 November 2009, organised by Stiftung Zollverein.
Publication
The exhibition Norm=Form will be accompanied by a catalogue with the same title (English and Dutch), which is available in various bookstores.
Norm=Form is made possible by
Dutch DFA, Rotterdam
www.dutchdfa.nl
NEN, Delft
www.2.nen.nl
NL Ruhr 2010, Düsseldorf
www.nl-ruhr.de
www.dus.niederlandeweb.de
Gemeentemuseum Den Haag
www.gemeentemuseum.nl
RUHR.2010, Essen
www.ruhr2010.de
Stiftung Zollverein, Essen
www.zollverein.de
Dutch Consulate in Düsseldorf
www.dus.niederlandeweb.de
Sikkens, Sassenheim
www.sikkens.nl
Norm=Form
Norm=Form
On standardisation and design
Gemeentemuseum Den Haag
8 May - 15 August
Later on show as part of RUHR.2010 in Halle V,
Zeche Zollverein, Essen (28 August - 17 October 2010)
From shoes and kitchen cupboards to coffee mugs and computer programs: they are all standardised. Never before have so many consumer products that surround us been the same. And that has many advantages. With its interchangeable parts and its conveyor belt production the T-Ford paved the way to an affordable car for everyone. Standardised clothing sizes offered affordable and well-fitting clothes to many.
The industrial demands for the development of standard types inspired designers like Dieter Rams and Piet Zwart, manufacturers like Braun and Thonet and educational institutions like Bauhaus to design good but cheap products. Standardised products also determine the social, cultural and even aesthetic norm. However, with its many (sub) cultures, society keeps changing. Therefore the product standards that have been set by governments and by standardisation organisations like DIN, in practice often swiftly become out of date.
The exhibition shows a world of standardisation, of progress and the critical comments that designers make about it in the process.
Highlights in the exhibition are designs from amongst others Dieter Rams, 2012Architecten, Charles and Ray Eames, Ettore Sottsass, Kisho Kurokawa, Paul Schuitema, Pierre Paulin, Wim Crouwel and Mario Bellini. Several are from the Centre Pompidou collection and have never been shown in the Netherlands before.
In the context of RUHR.2010, cultural capital of Europe, the exhibition will travel to Essen in Germany, where it will be open from Saturday 28 August through Sunday 17 October. More information