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The style of the State
The visual identity of the Dutch government
Following the Second World War, the Dutch National Government was divided into ministries. Each department had its own writing paper, adorned with a variation on the same theme: the national coat of arms. In the seventies, however, ministries became keen to distinguish themselves, and sooner or later each of them introduced its own visual identity. In 2007, the Balkenende IV cabinet decided to put an end to the resultant fragmented representation of the government by introducing a single visual identity for the entire central Government. In the design of the new logo, the time-honoured national coat of arms made a glorious comeback.
'The style of the State' gives an overview of the visual communication of the State Government throughout the years in relation to the developments within Dutch society and the world of graphic design. The book is a tribute to the visual identities that have never been published before. It uses words and images to tell the story of how the new government-wide visual identity came about.